Sherilyn Carter

Personality-infused content for brands who are itching to find their voice, grow a powerful community and gain sustainable results in their business

your dream clients are closer than you think

Hey, I'm Sherilyn, I specialise in supporting women to dig deep and grow through developing a personal brand as well as elevate their business using social media marketing.

My passion for helping women with confidence stems from my own personal experiences and I have a mission to inspire women to step out of their comfort zones to achieve the things that they desire most.

Believe it or not, this journey gets to be fun! I believe in freedom in every sense of the word - whether that's through travel, growth, setting boundaries, inclusivity, opportunities.

Our vision at Sherilyn Carter Marketing is to grow your brand, business and confidence using the proven strategies that I’ve refined over the years and embody the version of you that really wins!

This is your opportunity to dive into the magic that is waiting for you on the other side of your comfort zone.

As we are moving into a new era, women of all backgrounds and skillsets are starting to awaken to the possibility that freedom exists for them - and it does for you too!

Whether you’re sitting on a business idea, have allowed your side-hustle fizzle out, or have no idea how to land your first collab - there’s space for you and your dreams in this new era. And it’s my mission to show you how to get there.

My love language is TRAVEL, and in the past year I’ve built a business that allows me to travel and live the life I had always dream of.

I went from living in a house-share in London in the depths of my overdraft and working three jobs, to starting my own online business, landing brand collaborations and features, working internationally as a content creator and leading incredible women to powerful transformations through my signature program.

If you're ready to create a brand that screams "authentic queen of content"

then you will want to take a peek at my marketing packages

take a peek

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Work with me

All things travel

Content Hacks

The angles that my front-cam catches me on do me dirtyyyy on the daily!

Don’t believe everything you see on social media. You have ZERO idea (or patience for) how long it took to get those good shots 😏

Ok, hear me out…

I LOVE a frolic down memory lane as much as the next person.

The ENTIRE reason that I love photos, videos and content is to capture snapshots of those moments that shape our lives and look back on them

But coming across this message on my feed shifted my perspective on it (Once the algorithm helps me find her again, I’ll tag her!)

I want to offer you the same shift, as I can’t get over how valuable it’s been for me.

Romanticising the past often means that we look bleakly into the future with such dread and somehow feel like all the ‘good days’ are gone.

But I’m a firm believer that we haven’t seen anything yet 😏

Here’s to more chapters with all the good bits from the previous ones 😝

*I feel you 😌

It can get crazy AF out here in the Wild Wild West of marketing! And if your business foundations are wonky, it can feel like everythinggggg is slowing slipping out of your control.

Your business review doesn’t need to be some big outrageous plan full of spreadsheets, five-year goals, system updates and techy audits.

If you need a quick reset that makes a HUGE difference, try this method.

How many of you are overdue a 2025 reset? I KNOW it can’t just be me 😏

Ok, can we all address the elephant in the room please? 👀

In the years that I’ve worked with business owners from all different industries, chatted to lots of up-and-coming entrepreneurs in the DMs and worked as a silent creator behind the scenes for my corporate clients - and many are making the mistake.

👉🏾 Thinking that their audience know ALL ABOUT their business, when in fact they have NO idea.

I’m curious, which ‘Launch Mode’ do you feel like you’re currently in at the moment? Let me know in the comments👇🏾👇🏾

*PS, this is a Judgement Free zone ❌ I’ve made ALL of these mistakes 😂

As adults the days get shorter, life gets busier and we miss THIS 🥹

We’ll probably never get those endless summers and carefree days cartwheeling in the garden again… but it’s fun to have a little taste.

What do you miss most about those days where ‘playing out’ was the biggest part of your day?

This time last year, I had fibroid removal surgery and it completely changed my life 🥹

Before that, I was constantly in a battle with my body.

I broke down in the toilet at my friend’s house because she didn’t have a bin in there.

I developed bouts of anxiety when I had to be in an environment that I wasn’t in complete control of.

I went on a walk with my friend that was less than 2 hours and returned home drenched in blood.

And to put this into perspective, the longest bleed I had lasted three whole months.

To top it off, I felt like I was going crazy!

It turns out that fibroids contain high numbers of progesterone and estrogen receptors and are EXTREMELY sensitive to hormonal fluctuations. They also stimulate the growth of blood vessels, apply additional pressure to the uterine lining, the type of fibroid I had could also twist on it’s stalk - all of which contributed to me living in an absolute world of pain on an almost daily basis and feeling on the ‘hormonal edge’ more often than not.

The ONLY reason my surgery got fast-tracked is because my coil got lost internally and ended up tangled in one of my fibroids. That led to an emergency IUD removal (with no anaesthesia!!), and a quick referral for fibroid surgery where, thankfully, I was put to sleep.

The symptoms stopped instantly, and everything is different now.

I feel free, relaxed, and I LOVE being in my body again. I still have fibroids (I think the largest is around 8cm) but the 5cm submucosal pedunculated fibroid was removed 👋🏾 and THAT was the game-changer.

Following all this, at the end of 2024, I decided to celebrate, and made the decision to donate some of my eggs to @londoneggbank to help a handful of people having fertility issues to start their families. The process was beautiful and again, just made me love my body that much more.

I know there’s a LOT of detail in this post, but I really want to encourage you to listen to your body, and if this helps just one person improve their quality of life by taking their symptoms seriously, I’ll be one happy woman.

Your pain doesn’t have to be life-threatening for it to affect your life.

Happy One Year “Surgeversary”! 🎉

I’m starting a petition for more adult playtime 🤸🏽‍♂️😜

Any time I’ve found myself in a bit of a funk, or needing a reset, I instinctively know that I need to turn the volume up on all the fun, carefree activities I was drawn to as a kid.

I’m not sure what the psychology is behind it, but it really does help!

A behind the scenes peek at a content day with @chloegoodman_pilates_wellness_ 🧘🏾‍♀️

I usually reserve my content shoots for private marketing clients only - but I recently opened up my Content Bestie service OFFICIALLY and it’s been great! 📲💕

I know the struggle of trying to find content to post on social media or capture content that feels natural enough to share with your audience without cringing!

THIS is a way to get the best of both worlds! 😏

A camera roll full of high quality content, all the perks of getting content that’s MADE for social media, subtle non-bulky equipment, and (of course) me in your corner to put you at ease 😌

If you’re looking for a BTS creator, I’m your girl for:
🧘🏾‍♀️ Small businesses
💍 Weddings
💃🏽 Events
☕️ Food and Drink establishments
✈️ Retreats and travel experiences

Note: All raw content is delivered to you within 48 hours and I’ll even make two edited reels for you 😉

If you’re interested in finding out more, drop a comment below and quote “Content Bestie” or message me for details 📲

Anyone who says that ‘Girl-Bossing’ is the easy way out has no idea! 😂

Working for yourself is a rough ride full of doubt, battling endless fears, getting out of your comfort zone on the regular and continuously stumbling towards your goals.

But it’s important to know that along the way, there WILL be bumps and blips - and that bubbling pot of frustration that you can feel under the surface is totally valid.

This is why there HAS to more driving you than the surface level stuff or the ‘business aesthetics’ if you plan on staying in this for the long game.

The messy, uncomfortable actions and continuous learning from those who are where you want to be makes all the difference.

How many of you can relate to the ‘rollercoaster reality’ of a being business owner?? 👇🏾👇🏾

Our house sale fell through.

Our internet provider cut the internet even though we told them we were no longer moving out.

We both have a bunch of loud client calls to take today.

So we’ve had to scrap the cute coffee shops and we’re working from my boyfriends sisters house - which is weird since they’re not here 😅 (we’re totally moving in, and they don’t know it 😏)

We have ‘exciting’ plans the pressure wash the patio and re-grout the shower this weekend.

The life of a remote working entrepreneur is NOT as glamorous or exciting as the internet would make you believe 😌

Here’s to rolling with the punches 😉

This is the BIGGEST thing standing between you and your marketing strategy.

*And no, it’s not some techy tool that ‘The Gurus’ tell you they couldn’t live without.

It’s way simpler than that 😏

It’s having the ability to SHAMELESSLY repeat yourself over and over again.

It’s automatically ‘assuming’ that nobody knows who you are or what on earth you’re talking about.

It’s getting creative and innovative with your communication and storytelling methods.

If you can NAIL this, you will change your entire business!!

How many of you needed this golden nugget today to get you back in the game?? 👇🏾

The countdown to Bali in onnnnnn 🍃

For those who don’t know this, back in 2022 I went spent four months in Bali working remotely. I had most gorgeous season of slow travel, made a bunch of friends out there, spent my evenings sipping coconuts and watching the sunset plus a bit of quad-biking through the rainforest - so naturally, I’m ready to go back! 😜

This time is different though…

This time I’m hosting two back-to-back trips with a group travel-obsessed women to experience my personal favourite Bali spots (that most people miss) and all the fun beach club and waterfall highlights with your future travel besties!

I only have three spots left for this epic adventure, so if you want in, NOW is the time to book 🎉

The trip is 28th October to 5th November and we’ve got people flying in from London, Paris AND New York for this!! ✈️ Message me for details and I’ll send the link with the full itinerary 📨

Bali 2025 Babyyyyyy 👙

I can’t believe that it has almost been NINE YEARS since I lived on a banana farm 🍌

Back in 2015, I flew over to Australia on a Working Holiday Visa and spent the year playing in waterfalls, hopping around hostels, backpacking across the country, and experiencing life wildly outside of my comfort zone.

And here’s how I still use the skills I ‘refined’ while being a chaotic YOLO backpacker 😂 :

1. Try EVERYTHING - even if it scares you

2. You can find ‘your people’ anywhere, but you have GOT to get out of your routine / comfort zone to do it

3. Speaking your goals out loud is a game-changer. An idea, a connection, a recommendation, an “OMG you should do that!” can come out of anywhere

4. That trip unlocked my ENTIRE travel community and business! If you get that niggly itch to experience something, you never know what it could lead to

5. If you can wake up at 4am to work in a banana sorting hut in the crazy heat, surrounded by bugs, snakes and marsh flies (ouch!) you can do literally anything 😂

What are some of the crazy experiences that led you onto experiences that you never would have predicted at the time? 😏

I love these stories!

This was the CUTEST day!! 🥹🥰

Thank you @ladies_that_link for getting me out of my joggers and into a room with such wonderful women 👌🏾

✔️ The vibe
✔️ The venue
✔️ The food
✔️ The training
✔️ The community

Excited for more events!! Anyone who’s in the Northamptonshire area, be sure to check them out! A networking group that feels like a girlie brunch 😜

Let me be real, if I was still waiting to FEEL ‘ready’, I wouldn’t have…

👉🏾 Built a thriving online community of travel addicts all over the world

👉🏾 Worked with corporate clients on developing their own custom marketing strategies

👉🏾 Developed a course that’s been running for 4+ years to help my community grow their businesses online

👉🏾 Hosted group trips to absolutely gorgeous destinations for solo travellers to meet other high-vibe travel besties

So, trust me when I say that you don’t have to have the ‘perfect plan’ from Day One (if ever! 😂 )

Start with those tasty little creative crumbs and see what happens with every bite that you take 😏

Trust me, these unintentional launches are wayyyy more common than most people realise. And if you scroll through your feed right now, there’s a high chance that you’ll see at least one of these thrown into the mix 😬

Launching doesn’t ONLY happen when you have something new and shiny to offer.

As a business owner, it’s your job to continuously showcase and shine a spotlight on what you offer.

So let me ask you this…

👉🏾 How many of you are working on getting MORE eyes on your business than you had last year??

👉🏾 How many of you have NEW products or services that you will be sharing throughout 2025?

Let me know in the comments and I’ll be sure to give you some cheerleader energy 🎉👇🏾

When people ask “where are you now?” And you’re sat in your undies watching reality TV…👀😂

The chapter I’m about to enter is WILDY unpredictable, and I’m kinda here for it 😏

Working remotely and being ‘between houses’ due to slow solicitors, a missed deadline for Stamp Duty Holiday and a buyers chain that we didn’t want to break - means that anything is possible!

We could end up in an Airbnb on the coast of Scotland, we could be drive around in a camper van while exploring the UK, we could check into an all-inclusive resort in Turkey, we could book into a cute little flat in Southern Italy… who knows? 🤷🏽‍♀️

But what I do know, is that the living room is full of boxes that we have no idea when will be unpacked, and I need to clear a whole lot of space on my phone to document whatever is about to happen 😂

Wish us luck! 😌

Creativity is not found in your phone…😌

Most people don’t expect me to say that, especially as a content creator and marketing coach.

But guys, I’m not on my phone as much as you think I am. So many of my sources of inspiration are from situations and industries that are completely disconnected from what I do for work.

In reality, I’m a bookish little nerd at heart and spend a lot of time curled up in my creative cocoon 🥰

My dollhouse renovation is a (never-ending) project that allows me to escape, and I encourage everyone to find a hobby or a community in their adult life that allows them to feel the joy and excitement that they felt as a kid 🤸🏾‍♀️

Had a such a fab day at @theminiaturashow taking a peek into people’s imaginations and creative minds 🥰

Do any of you have an unexpected hobby? 😏 what is it?? 👇🏾👇🏾

These shows were ‘iconicly BRUTAL’ 😂😭

I can’t believe the production teams would bring them to the telly for us to watch open-mouth, horrified and thoroughly entertained 😂

It blows my mind how both collectively individually our tastes are always changing. The same goes with marketing - we don’t want to be sold to in the way we were five years ago, or we’re not enticed by the same logos that got our attention a decade ago.

Branding and the visual side of your marketing strategy isn’t always about what you add, it’s often about what you take away.

Do you remember any of these shows?? Did I miss any juicy ones?

All that’s missing are the edible flower sprinkles… 🥹

One thing that I’ve realised is that people literally LOVE to hate for no reason 🥲🤣

This show is one of the most pretty, calming and comforting things I’ve seen in a longgggg time. And no, you don’t need to own a beehive, be a celebrity chef or host luxury garden parties to get something out of it…😌

If you’re a hater, just say that 😅

I’m in a ‘season of learning’ right now and it’s both refreshing and nerve-wracking.

I have some new projects on the go, a few epic pipeline collaborations and laser-focus on my client development, and it’s guiding me further out of my comfort zone in unexpected ways.

Typically in times like this I usually speed TF up, but I’m being guided to slow down and it’s showing me things that I didn’t quite see before.

Words of wisdom keep slipping in and out of my peripheral, and it reminded me that we can all learn so much from each other.

Share a nugget of advice in the comments and take a piece with you - you never know when you might need it 😉👇🏾

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Sherilyn Carter

Personality-infused content for brands who are itching to find their voice, grow a powerful community and gain sustainable results in their business

your dream clients are closer than you think

Join the Hype List

P.S** I pump out some pretty epic, motivational emails every now and then, so be sure to subscribe here if you want in!

Sherilyn Carter

Personality-infused content for brands who are itching to find their voice, grow a powerful community and gain sustainable results in their business

your dream clients are closer than you think

Join the Hype List

P.S** I pump out some pretty epic, motivational emails every now and then, so be sure to subscribe here if you want in!

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