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The Confidence Cake

Courses and Resources

Do you honestly feel like you’re winging it when it comes to your strategy?


There are so many different areas of business to consider when you jump out of your comfort zone and INTO the journey of running an online business or starting a brand from scratch 

I know how easily you can feel out of your depth or like you’re drowning when it comes to knowing what to prioritise, how to get in front of the right audience, and figuring out what works and what doesn’t - all without getting overwhelmed!

Let’s be real, most people who start businesses are usually already juggling a LOT of other commitments too. Whether that’s working a full-time job, being a parent, managing existing clients whilst trying to bring in new ones, transitioning from one industry to another - all whilst getting contradicting information about what you “should” be doing on social media.

The truth is, there’s no “right” or “wrong” way...


But, one thing I’ve realised is that there’s definitely a simplified way!

And I’m all about UNDERcomplicating everything!

That’s exactly why I’ve developed my signature, hybrid 1:1 and group coaching course (The Confidence Cake) along with a series of mini-courses to help you get further ahead with your brand and business

Learn how to adopt a powerful mindset, grow in confidence, master my proven online marketing strategies, promote your brand to the right audience and get crystal clear on how to become the CEO of your business

What our clients say



The Confidence Cake course graduate

My experience in The Confidence Cake was nothing short of amazing. I came into it thinking that I was going to get some social media tips, and strategy and learn how to make engaging posts, but honestly it was more like a 360 degree transformation. It's crazy how well it worked! My goals and dreams started to come to life again through what I was doing with Sherilyn. It made me hold myself accountable for doing all the things I wanted to do but would procrastinate on.


I honestly can't believe how useful it was using all the tools in The Confidence Cake to launch my single and my music video. It created an element of accountability for me that meant I became even more creative in all aspects of life. I built up to maintaining an element of consistency when creating content.


I created a cycle of creativity and accountability, releasing the need for perfectionism and my engagement and followers grow. One thing that really surprised me was that doing this one thing has had an incredible effect on all aspects of life. If somebody was sitting on the fence about investing in themselves through this program, I’d tell that that this is 100% worth it, as you'll be surprised as to the reach this program, has to different elements of your life. I’m a completely new person to the one who started this 12 weeks ago

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My signature full package course! The Confidence Cake is designed to support you every step of the way from building the solid foundations of your brand and business right through to implementing and refining the details to nail your marketing strategy.


Payment plan available


This course is a hybrid group and 1:1 program that offers a supportive high vibe environment as well as personalised support to get you the best results.


This journey is designed to release your inner queen of confidence and tackle the world of social media with ease and you’ll have support every step of the way.

Signature program

1:1 and Group Hybrid Course


My proven formula for creating content that stands out in the fast-paced world of social media. If you want to get more eyes on your content, connect with your audience without spending all day in the DMs, and get organised with your marketing strategy, this course is for you.



Creating content that attracts the attention of your desired audience can literally be the difference between being where you are now and where you want to be. Get ready to simplify your content strategy and amplify your results!

Self Study


Video content is the Holy Grail of marketing when it comes to social media. But most women building their brands online avoid showing up on camera.



The fastest and most effective way to bridge the gap between you and your audience is to utilise video content as part of your marketing strategy. Whether it’s showing up on stories, going live on Facebook, vlogging or even short-form video creation, building the confidence to show up on camera can change everything!


This course will give you my proven steps to building confidence on camera and includes the 3-step system I still use today.

Self Study


When you feel lost and overwhelmed thinking about all the things that you want to achieve - it can stop you in your tracks completely!


Overthinking, inaction, confusion and overwhelm are what rise to the surface when you don’t have clarity.



This workshop might go against how you’ve been doing things, but goals don’t only need to be set at the start of the year. “The Year Of Your Freaking Dreams” can happen at any time. In this session, I’ll be taking you through the same goalsetting process that has led me to achieve goals that I had always dreamed of. Turn your dreams into reality without the overwhelm and doubt that usually comes with it.



There has been a rise in digital business owners over the past few years, but that doesn’t suddenly mean that you’ve got everything figured out. When it comes to building an online presence, organising finances, creating content, managing your marketing strategy and keeping on top of new trends, it can feel like you don’t know where to start.

Coming Soon!!


I am a planner and organiser at heart, and I have found that having a slick back-of-house system works wonders for productivity and peace of mind when building a brand or business online.


These systems will not only make organisation fun and easy, but also reduce overwhelm in many of your areas of focus. Learn how to be a BOSS with digital systems and organisation!

Self Study

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